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Continuously adapting to maintain the attention of consumers, particularly youth, multimedia platforms are constantly being improved and updated for consumer allure. Showcasing how developments in virtual reality, interactive display and immersive entertainment are re-shaping modern media experiences, Trend Hunter’s multimedia category offers a unique glimpse into the ever-changing world of modern entertainment.
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Brands are launching new products in creative ways during the health pandemic
Trend - Since the COVID-19 pandemic has placed restrictions on launch parties, pop-ups, and other events, brands and designers are swiftly adapting by introducing their new products and collections online. Designed to capture attention, these digital initiatives vary in format, with some incorporating a more interactive approach.
Workshop Question - How might your brand debut a new product/service during a crisis?