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      Anti-Touch

      Brands make consumers more mindful of habits that could be harmful because of COVID-19

      Trend - The COVID-19 pandemic has resulted in brands promoting awareness for the sake of public health--and one of the crucial ways this is being done is through the promotion of avoiding touch. Through updated services or promotional campaigns, some brands are aiming to reduce how much people touch others, public spaces, and their faces--all in order to slow the spread of the virus.

      Insight - The drastic lifestyle changes that people around the world have had to quickly adjust to include even more than job-losses or staying at home. Even the smallest, most ingrained habits require change in order to slow the spread of COVID-19. Habits that tend to be second nature to people, like face-touching, require constant reminders in order for consumers to be able to break out of them.
      Workshop Question - How is your brand raising awareness for public safety?
      7.8
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      Megatrends
      5 Featured, 43 Examples:
      34,320 Total Clicks
      Date Range:
      Mar 20 — Apr 20
      Trending:
      This Month and Warm
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