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      Retail Pivot

      Retail brands switch their production processes to provide for hospitals

      Trend - As the COVID-19 pandemic continues to impact people around the world, issues like medical supply shortages are slowing down relief efforts. Retailers are aiming to mitigate this problem by switching production to create Personal Protective Equipment and medical-grade disinfectants for hospitals and medical staff.

      Insight - As people around the world try to navigate through social distancing policies instituted by governments to reduce the spread of COVID-19, an "all hands on deck" mentality has emerged globally. The personal sacrifices, both big and small, that people around the world are forced to make as a result of the pandemic have resulted in brands doing the same. Brands that choose to restructure production so they're contributing to current global deficits are able to make a difference while generating positive brand perceptions.
      Workshop Question - How is your brand contributing to COVID-19 relief efforts?
      8.8
      Score
      Popularity
      Activity
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      Patterns
      Megatrends
      4 Featured, 32 Examples:
      41,814 Total Clicks
      Date Range:
      Mar 20 — Apr 20
      Trending:
      This Month and Hot
      Consumer Insight Topics:

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